Why Architects Need PR

In our built world, there are new projects, buildings, and structures coming to life every single day. While most of us see and admire the finished product, there is a mountain of invisible labor and love that went into every detail of bringing these places to life.

For an architect, the amount of attention a project, firm, or style gets is largely underwhelming. Sure, there is often a surge of news when a building’s renderings are released or a big name designer or firm puts their name on a project, but for the most part, they are a fleeting moment of time and tell basically the same story versioned across coverage.

Architects deserve more. We believe that crafting a strong story about your firm, your designers, and your projects are all key to a successful brand and public relations strategy.

Some of the ways architects benefit from PR include:

• Building a thought leadership program

• Identifying story angles

• Establishing evergreen brand positioning

• Developing talking points

• Securing speaking opportunities

• Touching multiple industries, from design to real estate, local to global

• Refining brand messaging to stand out

• Help position the firm as a leader in its area of specialty

Public relations can also help architects define what they don’t want to have a take on, and make sure brand messaging always aligns with key message pillars. They can help source partnerships, increase visibility, hone digital reputations, and more.

If you want to begin exploring the benefits of public relations for your architecture firm, drop us a note!