How Writers Benefit Design Firms and Architects

In a world of ChatGPT and synonymous messaging, a writer is a key component for architects and designers looking to differentiate themselves from the pack.

Writing is rarely seen as a priority in business, which is a mistake. Brands that focus on copy, on storytelling, and on building connection through syntax know the simple truth: words have meaning and power. Here are some ways design firms benefit from bringing professional writers in on full-time, freelance, or project basis.

Asset development and strategy. Looking to launch a new project, product, or announce something big? A writer can be a critical team member in helping you organize a strategy and craft compelling narratives to use across your website, to media contacts, and across industry sites. Writers populate the digital brochures, fact sheets, spec breakdowns, and craft catchy CTAs to get people across digital and physical worlds engaging with your content.

Company positioning. Your firm has a target audience and unique messaging that will attract them. Beyond that, your firm has something that other's do not — something that makes you uniquely you. A writer can help organize high level thoughts into competitive messaging and compelling copy.

Executive positioning and company reputation management. Gone are the days of faceless companies and generic talking points. Your executives, partners, lead designers, and creatives have stories worth telling and topics they can become thought leaders on. A writer can help get you there.

If you’re looking for writing or brand support to help your business, Coveted Portfolio is a brand agency specifically-focused on design and architecture companies. We love telling brand stories — and we are great at it!

We’d love to meet you.